My latest essay for the Journal of the Civil War Era‘s blog, “Muster,” is now live. I wrote about my experiences running the Facebook and Twitter accounts for Reconstruction Era National Monument in Beaufort, South Carolina, from April 2017 to April 2018. I discuss a few strategies I learned for crafting effective social media posts during that time and the importance of historical sites making a dedicated effort to interpret the past on social media.
Being the social media manager for REER was a high honor and something I take great pride in as a public historian. The chance to participate in the formative stages of a new National Park Service unit’s overall development is rare; that REER is the first NPS unit to make Reconstruction a central interpreting focus of the site is all the more significant. So it was pretty exciting when I got a call from folks in the NPS Southeast Region seeing if I’d be interested in helping to promote the site online. The reason I got that call, I should add, is because of my social media presence on Twitter and my writings on this blog. Someone noticed my historical scholarship and my passion for Reconstruction, and that in turn opened this door for me.
I can’t stress enough to readers how time-consuming it can be to create a good social media post. In addition to having a strong knowledge of a given historical topic, one must work to write and re-write drafts of their posts so that they are clear, concise, and interesting. They also need to find compelling images and make sure those images are copyright-free. For REER I had to come up with an idea, conduct research, write a draft, have that draft reviewed by historians at the NPS Southeast Region, make any necessary changes, and then schedule the post for publication on Facebook and Twitter.
I was in a unique situation with REER because I am based in St. Louis and have never been to South Carolina before. I have a good general knowledge of the Reconstruction era but needed to read up on South Carolina’s particular circumstances during that period (Thomas Holt, Willie Lee Rose, Richard Zuczek, Stephen Wise, and Lawrence S. Rowland helped me a lot). Since the site is currently closed to the public, there were few events going on and I wasn’t part of the daily, on-the-ground experiences at the site. I therefore focused largely on historical content–both nationally and relative to Beaufort–and the historiography of Reconstruction studies. As I mention in the essay, REER had more than 1,100 Facebook followers and 700 Twitter followers by the time I finished. Not bad! It was sometimes challenging to find enough time to consistently update and keep an eye of REER’s social media accounts, but overall I’m proud of the work I did and I hope I can keep helping the site in some capacity moving forward.