When the horrible pandemic of 2020 required me to telework from home for three months and halted some of my favorite hobbies outside the home, there was a part of me that wanted to renew my presence on this blog. Why not take some of my newfound free time to write more essays about my historical interests? Instead, I didn’t write a single post between February and September. Equally important, I can’t help but notice that since maybe 2017 or 2018 there has been a significant decline in blogging by historians more broadly. Al Mackey’s still chugging away at Student of the Civil War and Pat Young’s doing his thing at The Reconstruction Era Blog, but many other noteworthy names have moved on. What gives?
With regards to the pandemic, one could argue that we are all burnt out by Zoom meetings, emails, and the constant isolation of working from home, therefore the idea of spending a few more hours each day writing on a blog is unappealing. And yet, plenty of historians (myself included) spent plenty of unnecessary time on Twitter talking and tweeting about history during this time.
I would suggest that the rise of the Twitter thread is one reason that blogging has changed. For those not on Twitter, a thread enables users to connect a series of tweets together to form a more coherent stream of thoughts. Some have taken to calling this medium “microblogging” since each tweet is, at most, 280 characters long. To cite but one example, Princeton historian Kevin M. Kruse has gained international fame for his threads on 20th century history, particularly the Civil Rights Movement of the 1950s and 1960s. Many of these threads were started by Kruse’s attempts to debunk bad history being peddled by known psuedo-historian Dinesh D’Souza and others like him on Twitter. There has been vigorous debate about the effectiveness of these threads and the usefulness of debating people who are not invested in having a fair discussion about history. I personally don’t care to see a bunch of people wasting too much time on a single tweet or getting into condescending arguments (“Historian here…”) with pundits, celebrities, and politicians. Nevertheless I do think Twitter threads, when done well, can be really informative. And there’s something to be said about engaging in debates about history not because D’Souza will change his mind, but that other open-minded people might be exposed to your arguments and be compelled to learn more about a given subject.
Other factors play into the decline of blogging. Podcasts have become a popular medium for historians, although they can be much more time consuming than a blog. Conversely, writing tweets is easier than blogging and allows for short thoughts to be quickly thrown into the social media mix. Additionally, Twitter’s algorithm now privileges popular tweets and threads more broadly rather than a chronological timeline, meaning that someone could log in eight hours after a thread was written and still see it on their personal timeline. Meanwhile, at the academic level, blogging has been largely dismissed as an effective tool of scholarship and is viewed by many historians not on social media as pointless. Perhaps the best example of this line of thinking is Princeton historian Allen Guelzo’s remark that blogging is a “pernicious waste of scholarly time” (I guess he has not talked with Kevin Kruse about social media at a department meeting yet). It appears that any sort of blogging done by emerging scholars does not figure into their employment prospects, nor does it figure into a tenure application. Why waste your time on something that doesn’t advance your career?
In sum, a multitude of factors have made history blogging less appealing, including changes to Twitter’s platform, the appeal of writing twitter threads that could gain a wide audience (and more attention for the historian), the rise of podcasts, scholarly dismissals of blogging, and a crippling pandemic that has changed our lives. Speaking personally, I am at a different chapter in my life compared to when I was a graduate student who was single and living, eating, and breathing history 24/7 with little time for much else. Furthermore, @theglamacademic also makes a good point in suggesting that “the continuous disruption caused by new social media tools is also something to note,” by which she means that social media communities have always been in flux, whether the platform is AOL Instant Messenger, MySpace, WordPress, or TikTok.
I still believe in blogging, however.
The most important argument I can make is that a blog is an easily accessible record of YOU. While a Twitter thread may be more accessible within a moment of hot discussion or controversy, it becomes very, very difficult to find that thread on Twitter long after the discussion has ended. Moreover, many people who are enthusiastic about history are not on Twitter, which can do much to limit exposure to your content. With blogging, the use of tags, metadata, algorithms, and search engines makes your content more accessible in the long term in a way that can’t be achieved by using Twitter. Nobody has to log in to view your content on a blog. Finally, I would argue that in comparison to tweets, blogs allow for more extended thoughts to be expressed in a more nuanced manner (although this argument is somewhat ironic since much academic resistance to blogging originally argued that blogs were too short and cut out important context that could be included in a 30-page journal article).
I came of age as a blogger, writer, and historian in the early 2010s, when we were living in what could be described as a “golden age” of blogging by historians. Those blogs were really crucial in helping me learn more about public history, 19th century U.S. history, and current debates about both fields taking place among sharp minds. At one point I was writing upwards of 15 to 20 posts on a month on this very website. I don’t know if (I) or (we) will ever get back to that point ever again, but I still love blogging about history and will continue to write in this space when time permits.