Earlier this month I was in northwest Arkansas for a conference and had an opportunity to visit a number of history museums while there. Those site visits included the Daisy Air Gun Museum, the Rogers Historical Museum, and the Walmart Museum (yes, they have one). I found each site charming and the people who work at these sites extremely friendly. Everyone made me feel welcomed and were glad to have me as a visitor. On the whole I enjoyed my experiences at these places.
I am a critical viewer of museum exhibits, however, much in the same way that a musician is a critical viewer of other musicians or a filmmaker critically views rival cinema. My training in museum and historical methods ensures that I can never go back to looking at museums and public history sites as objective storehouses of artifacts and disinterested facts. I view every aspect from aesthetics to text markers to guided tours in an effort to see what larger interpretive messages these places hope to convey to their viewers. Although each site covers a wide time period that in some cases goes back to the late nineteenth century, they all had a similar interpretive centerpiece at the heart of their expererince: nostalgia for the 1950s.
Nostalgia is an inherently conservative emotion in my view. It smooths over the rough edges of history’s complexities and often focuses inward on our idealized personal memories of life experiences. Nobody looks back at a bad life memory in a nostalgic way. Nostalgia doesn’t convey how things were but how we wish they were and how we wish them to be. It tries to recreate an image of a past world that can never be recreated in the present, and the inability to bring this past world alive in the present intensifies our desire to bring it back against all odds. And above all else, we use nostalgia to reclaim our innocence – to return to a time when fear and insecurity didn’t exist and when things were simpler (at least in our minds). As Alan Jay Levinovitz argues in Aeon, “it is crucial to distinguish between wistful memories of grandma’s kitchen and belief in a prior state of cultural perfection.” Nostalgia is wistful thinking about a state of perfection that never existed. And it often sells within the context of museums.
The 1950s are a particularly unique time period shrouded in more nostalgia than any other era in recent history. Each museum I visited covered different aspects of this nostalgia. Men worked hard and had jobs to support the family; women stayed home and tended to the domestic sphere; children went to school and behaved like good little boys and girls; local law enforcement always had residents’ best interests at hand; everyone went to church and prayed to the same Christian God; racial, labor, or any other form of social strife was non-existent; everyone knew their place in society and happily accepted that place without reservation. We might call this interpretive phenomenon “Andy Griffith History.”
At one of the aforementioned sites I overheard a woman ask a museum employee why there were no exhibits on the contributions of African Americans or any other minority group to the life of the people in northwest Arkansas. The employee said that “well, we don’t have any exhibits on that topic unfortunately and the town of Rogers was a Sundown town in the 1950s.” A person visiting these sites without any sort of background in the history of the Civil Rights Movement would not realize that Walmart’s growth as a company occurred as Arkansas Governor Orville Faubus supported racial segregation of public schools and the Little Rock Nine crisis occurred. Nor would many people without prior knowledge look at the Walmart museum and learn that labor conflicts have occurred frequently throughout the company’s history. The pull of nostalgia only allows for a innocent view of the period devoid of any social conflict.
I suspect that 1950s nostalgia draws people to these places because the period has been so mythologized in popular culture and many (white) people alive today remember the era in fond terms. I do wonder, however, if this approach will continue to work over the next twenty or thirty years and if places that rely on nostalgia this way will have staying power in the long run. Again, I found a certain charm in these museums, and there were certainly good aspects of the 1950s that we should remember and celebrate. We should always heed Levinovitz’s advice, however, and avoid believing that any past era was perfect. That sort of thinking is bad for history and probably bad for determining contemporary policy too.