Every Social Media Manager a Historian: Reflections on Interpreting History Through NPS Social Media

My latest essay for the Journal of the Civil War Era‘s blog, “Muster,” is now live. I wrote about my experiences running the Facebook and Twitter accounts for Reconstruction Era National Monument in Beaufort, South Carolina, from April 2017 to April 2018. I discuss a few strategies I learned for crafting effective social media posts during that time and the importance of historical sites making a dedicated effort to interpret the past on social media.

Being the social media manager for REER was a high honor and something I take great pride in as a public historian. The chance to participate in the formative stages of a new National Park Service unit’s overall development is rare; that REER is the first NPS unit to make Reconstruction a central interpreting focus of the site is all the more significant. So it was pretty exciting when I got a call from folks in the NPS Southeast Region seeing if I’d be interested in helping to promote the site online. The reason I got that call, I should add, is because of my social media presence on Twitter and my writings on this blog. Someone noticed my historical scholarship and my passion for Reconstruction, and that in turn opened this door for me.

I can’t stress enough to readers how time-consuming it can be to create a good social media post. In addition to having a strong knowledge of a given historical topic, one must work to write and re-write drafts of their posts so that they are clear, concise, and interesting. They also need to find compelling images and make sure those images are copyright-free. For REER I had to come up with an idea, conduct research, write a draft, have that draft reviewed by historians at the NPS Southeast Region, make any necessary changes, and then schedule the post for publication on Facebook and Twitter.

I was in a unique situation with REER because I am based in St. Louis and have never been to South Carolina before. I have a good general knowledge of the Reconstruction era but needed to read up on South Carolina’s particular circumstances during that period (Thomas Holt, Willie Lee Rose, Richard Zuczek, Stephen Wise, and Lawrence S. Rowland helped me a lot). Since the site is currently closed to the public, there were few events going on and I wasn’t part of the daily, on-the-ground experiences at the site. I therefore focused largely on historical content–both nationally and relative to Beaufort–and the historiography of Reconstruction studies. As I mention in the essay, REER had more than 1,100 Facebook followers and 700 Twitter followers by the time I finished. Not bad! It was sometimes challenging to find enough time to consistently update and keep an eye of REER’s social media accounts, but overall I’m proud of the work I did and I hope I can keep helping the site in some capacity moving forward.

Cheers

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Yes, I Am A Historian Who Cares About the Truth

A real photo of WWII soldiers raising an American Flag https://en.wikipedia.org/wiki/Raising_the_Flag_on_Iwo_Jima#/media/File:WW2_Iwo_Jima_flag_raising.jpg

Phil Leigh, a Civil War author and blogger who I’ve never heard of or interacted with before, criticizes me in a recent blog post about the Confederate flag on his website. The issue begins with an essay by Andy Hall. Noticing that a popular photo-shopped image of a World War II Marine in the Pacific with a Confederate flag was going viral on social media, Hall did some quick research and clearly demonstrated that the photo was a fake. I re-blogged the essay here because I appreciated Hall’s detective work and efforts to correct misinformation on the internet. By sharing it on this blog, however, I seemed to have fallen into Leigh’s bad graces.

Leigh argues that both Hall and I ignore tangible evidence that some white southern soldiers flew the Confederate flag during WWII and that they flew it as a genuine expression of southern pride. He also points to a different post of his where he shares nine real images of WWII soldiers with Confederate flags.

Okay, great, but that wasn’t the point of Hall’s post or why I shared it here. Neither Hall nor I deny the existence of Confederate flags among WWII soldiers, and Hall did not write the post with the intention of providing an overview of the flag’s use during the war. The point of the post was to highlight a deliberate attempt to falsify history for the purpose of promoting a contemporary political position and a preferred version of history. The post also highlights how quickly misinformation spreads on social media. If you want to use images of WWII soliders flying Confederate flags, share the real pictures, plain and simple. Why distort the past to promote Confederate heritage today? It’s lazy and dishonest.

Leigh is not finished with me, however. In a detour of his critique of Hall, he also criticizes my recent essay for the Journal of the Civil War Era about Civil War gift shops and concludes that “[Sacco] sees no reason why items displaying the Confederate flag should be sold in Civil War museum gifts shops.” Again, that was not the point of the essay. My argument is that memory scholars and public historians need to undertake a more critical analysis of the items that are sold in these spaces. What do those items say about the ways people remember the Civil War? What are the values of a given historic site, and how do gift shop items reinforce or detract from those larger values and mission of a site? That is not the same as saying all Confederate flags must go, and I even concluded the essay by saying that a “one-size-fits-all solution” to the questions I raise does not exist. If Civil War gift shops want to continue selling Confederate merchandise, great. I think it is more than fair, however, to put that merchandise under a critical lens and push museums to think about gift shops as an extension of their mission. My point is not to engage in “political correctness” or an outright ban on selling Confederate flags, which Leigh and his commenters suggest.

On top of these critiques, Leigh feels the need to point out my employment status to his readers, although he does not do the same for Hall. One wonders why he feels the need to do that other than to suggest that my employer creates a bias that prevents me from practicing honest history, or that I have some sort of alternate motive for writing about history besides seeking truth and understanding. Perhaps there’s a different way to interpret Leigh’s mention of my employment status, but I do find the action very odd regardless.

Let’s get to the bottom of this strange discussion and put it to rest: altering historic photos for the purpose of promoting a contemporary political cause or a preferred version of history is wrong. Sharing these photos online is doubly wrong, and the image in question that Hall exposed as being photo-shopped has unfortunately gone viral. Hall was right to correct it, as he’s done with a lot of bad history over the years on his blog. Why does Leigh feel the need to criticize Hall instead of the people who create and share false history? Furthermore, it’s rather pretentious for someone who does not know me to title their post “Which Historian Cares About the Truth?” and then subtly suggest that I (and Andy Hall) don’t. You’ll have to forgive me if I find such an approach obnoxious and bothersome. It’s one thing to say “I disagree with your conclusions,” but another thing entirely to say that I don’t care about the truth.

I welcome comments of the former variety, but not of the latter. Mr. Leigh suggests readers view both of our essays and draw their own conclusions, and I encourage the same.

Cheers

Exploring the Past Turns 5

Photo Credit: Pinterest https://www.pinterest.com/explore/helicopter-cake/

January 1 marks the fifth anniversary of creating Exploring the Past. Establishing on online presence to share thoughts, ideas, and scholarship with interested readers and to network with other history scholars has been immensely rewarding for me on a personal and professional level. I initially created this website as an avenue to work on my writing skills while I was a graduate student at IUPUI and to contemplate (in a public setting) what studying history meant to me. I continue to write here for those same reasons, but as a professional public historian I’ve also worked to discuss challenges I face in my work and to contribute to larger conversations within the field about fair employment practices, “public engagement,” and interpreting difficult histories.

Through this blog I’ve written more than 400 posts and have received thousands of comments, most of which came from real people and were positive in nature. I’ve developed strong real-life and online friendships, have been offered speaking and writing gigs, and have felt a sense of personal accomplishment from this blog. Most notably for this year, through this blog I was offered a regular writing position at the Journal of the Civil War Era‘s blog Muster, which has put me in contact with some of the finest Civil War scholars in the field and has challenged me to become a better writer.

What guides me in my public writing is the belief that historians should make their work accessible in content, style, and location. Historians will continue writing in long-form mediums like books and journal articles because the field needs “slow scholarship” – scholarship that needs time for comprehensive research, thinking, and evolution over a long period of time, oftentimes several years. But blogging is a unique art form in and of itself: the ability to break down a complex topic into 100 to 1,200 words is a challenge not easily accomplished even by the best historians. History blogging oftentimes reaches an audience much broader than the one reached by books and journal articles, and it forces writers to put their best foot forward when making an argument that will reach an audience beyond the confines of the academy or the museum. I consider my public writing an extension of my work as a public historian and it offers me a chance to discuss topics that I may not get to discuss in my regular job.

I believe 2017 was a major year of growth for me as a historian, intellectual, and scholar. I gave several talks, including one you can see here in which I discussed controversial public monuments; I wrote a journal article on Missouri Congressman John Richard Barret that now looks to be published next year; I was elected to the Board of the Missouri Council for History Education; I made huge strides at work, where I’ve taken on increased responsibilities, including developing education programs for schools and senior groups, running teacher workshops, and conducting historical research; and I wrote five online essays that in my belief constitute some of my best writing:

Conversely, my personal success was marked on this blog with a good number of negative, personally insulting, and trollish comments – more than the previous four years combined. I attribute part of this development to the internet in general, where efforts to improve the public discourse are Sisyphean in nature, but I also believe it’s reflective of this blog’s growing readership. If a post shows up on Google and ends up being shared by a few people who may love or hate what you have to say, you’ll quickly find out that people from all parts of the globe will find your writings, for better or worse.

What was particularly strange for me was the number of negative comments on blog posts that I wrote several years ago. There is no such thing as a perfect writer, and the work of improving one’s writing is a process that takes years to develop. There has been a noticeable movement among Twitter users to delete old tweets that could be harmful in the present, and more than a few times I have contemplated deleting old blog posts here that no longer reflect my thinking (and there are a good number of them here). I have made mistakes over the past five years and it would be easy to remove them. At the same time, however, I believe this blog is in some ways a tangible story of my growth and development as a historian. It is a personal archive of sorts, and I choose to leave it as is not just for others but for myself.

2018 will start with lots of exciting projects and I look forward to seeing what happens from here. As always, thank you for your readership and support over the past five years.

Cheers

Where Can I Find Primary Source Documents on the Causes of the Civil War?

Are you teaching your students about the Civil War and looking for primary source documents connected to its outbreak? Have you engaged in a conversation with a friend who doesn’t want to acknowledge the centrality of slavery as a cause of the war and you want to direct them to an accessible online resource? Are you starting your own journey into Civil War causation and not sure where to start?

Look no further than James F. Epperson’s wonderful website, Causes of the Civil War. Started in 1996, Jim has meticulously researched and digitized literally hundreds of speeches, newspaper articles, and statistics related to the secession crisis over the past twenty years. We are fortunate to have these documents preserved and so easily accessible on the internet today. I cannot recommend Jim’s website enough. If I could recommend a starting point, go with the various state Declarations of Secession, especially Mississippi and South Carolina. They clearly tell us why those states attempted to leave the Union.

Also, Jim is an occasional reader of this blog and he recently posted a Letter to the Editor of the Missouri Republican in support of slavery and sectional compromise that I shared on this website not too long ago. That letter was a fascinating insight into the thoughts of a pro-Union border slave state resident as the country was on the brink of disunion.

Cheers

Public History, Social Media, and the Importance of Place in Shaping Meaningful Dialogue

The International Coalition of Sites of Conscience is an organization dedicated to commemorating difficult histories throughout the world. They have done much work in recent years to reshape the field of interpretation with groundbreaking initiatives that place facilitated dialogue front and center in public history programs, and I’ve had the privilege of taking several training courses with ICSC over the past year. I’m a big fan of ICSC and their mission.

The training I received focused on facilitating dialogue at National Parks. In the most recent course I took it was reinforced repeatedly that place is an extremely important element in fostering good conversation; where the dialogue takes place is as important as the topic under discussion. A nineteenth century farm owned by a German-American resident opens up an avenue for discussing immigration to the United States today, whereas if that farm was cultivated by slave labor it could open a different conversation about race or slavery. I took that point to heart at the time, but it was reinforced today after flipping through ICSC’s Facebook page. To commemorate Black History Month, ICSC reached out to a number of different history museums this week asking them to pose a question on their page about race and civil rights in the United States. While this attempt to start a meaningful online dialogue came from a place of good intentions, few followers of the page (which number more than 3,000) chose to engage in the discussion, and the comments that did come were…interesting:

Sites of Conscience Troll

While it’s perfectly valid to ask where the numbers came from for this post, we can also see a troublesome Ben Stein approach to discussing racism which implies that any desire to discuss race or racism in American society is itself a racist act. More broadly the place where this discussion occurred–Facebook–presents a serious barrier to partaking in a meaningful dialogue about this topic. While public historians over the past twenty-five years have embraced the “shared authority” paradigm as a way of including visitors and communities in the creation of history exhibits in museums and other educational programs, I think we continue to struggle with how to put the shared authority paradigm into practice within the world of online websites and social media outlets because they are places we still haven’t figured out yet. Fellow public historian Elizabeth Catte even wonders if shared authority will be around much longer given that many digital audiences use platforms like comment sections for the sole purpose of trolling and being confrontational with others.

A few years ago my local paper decided to get rid of its own internal comment section (which allowed people to post anonymously) and instead outsource this task to Facebook so that all commenters had to post from their personal accounts. The prevailing belief among the paper’s editorial staff was that people would be inclined to tone down their hurtful rhetoric if they had to post something with their name attached to it. That of course never happened, and just about any hot-button issue you read about in this paper will be accompanied by confirmation bias, insulting and racist comments, off-topic rants, silly memes, and much more.

Can we ever get beyond “don’t read the comments!” in internet discourse? While Facebook proclaims itself as a place for making and maintaining relationships with people, the sheer size of the platform and the still relatively easy path for creating a sense of anonymity creates an emotional distance that leads some people to say hurtful things and manufacture outrage at the smallest slight or perceived issue. I gave up trying to have conversations there about politics or current events a long time ago because it was obvious that even people I considered to be great friends would have no qualms about posting rude comments towards me because my views didn’t meet their standards of ideological purity.

The biggest problem I see with a group like ICSC trying to hold a facilitated dialogue on Facebook is that there is no mechanism to establish boundaries and guidelines for maintaining a productive conversation besides deleting comments after they’ve been posted. Facilitated dialogue is premised on the idea that participants seek to gain a better understand of each other and different perspectives rather than trying to convince others of any particular viewpoint, so in that regard the medium is fairly open-ended in terms of content. But dialogue without any regulations is essentially an unproductive newspaper comments section. Directing Facebook users to a moderated space within ICSC’s website could be more productive than trying to host the conversation on Facebook itself. A set of rules on the organization’s website asking all participants to respect each other, put a check their on biases and assumptions, listen to others, and consent to these standards before commenting could provide a useful mechanism for advancing important conversations. It would be no different than providing a disclaimer page similar to the one on this website. My idea is not perfect and I don’t think anyone has really figured out how to make the internet a more civil place, but it’s the start of a much larger conversation we need to have about sharing (or perhaps moderating) authority on the internet when it comes to interpreting the stuff of history.

What do you think?

Cheers

Print Books Still Play an Important Role in Learning Experiences

By User:David Monniaux, flickr user 007 Tanuki, User:Jorge Ryan, and User:ZX95 - File:Uncut book p1190369.jpg , File:Used books 001.jpg , and File:Austria - Admont Abbey Library - 1407.jpg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=21987941
Photo Credit: Wikipedia, David Monniaux, flickr user 007 Tanuki, and Jorge Ryan.

In my time blogging at Exploring the Past I’ve gone on a sort of mini-crusade against conventional understandings within popular media about millennials’ relationship to digital technology and the ways they acquire knowledge. See here, here, and here for examples. Common arguments in this discourse include the belief that millennials acquire knowledge about the world in fundamentally different ways than older people; that old, conventional mediums of learning such as reading books or visiting museums are of little interest to millennials; and that we educators must fundamentally overhaul our approach to working with young students. We must embrace “disruption” in order to unlock the potential of young people. In the teaching world you might hear about the incorporation of digital technology in the form of iPads, computers, and ebooks as a way of making classes more hands-on and interactive, whereas in the public history world you might hear some vague jargon-y gobbledygook about “engagement” or “meeting the needs of a new generation” to get them to visit museums, National Parks, and the like.

I don’t buy into the “disruption” hype that says we must dismantle everything and that we must completely do away with books, textbooks, or lectures (although I agree that educators can and do abuse the lecture medium to their students detriment). The logic of “disruption” fits into a long history of what one scholar describes as “giddy prophecies” about new developments in media technology. Thomas Edison predicted in 1922 that “the motion picture is destined to revolutionize our educational system and . . . in a few years it will supplant largely, if not entirely, the use of textbooks.” Similar prophecies have been uttered in recent years about floppy disks, CD-ROMS, and computers.

Well, it turns out that at least a few traditional educational mediums are resilient. A forthcoming study by linguistics professor Naomi Baron asserts that 92 percent of students and millennials prefer print books over ebooks, and that print publications still play an integral role in educational classrooms regardless of grade level. It turns out that print publications still have an important educational purpose nearly 100 years after Edison predicted their eventual demise. Furthermore, millennials actually read more than older adults!

Don’t get me wrong: I support the implementation of digital technology in both formal and informal learning environments, but I’ve always believed that such implementations need to be done with an understanding that these mediums are merely tools. They need to be used carefully towards a larger goal of making our students critical thinkers who ask good questions and demonstrate sharp, analytical thinking. If an “interactive” activity doesn’t accomplish these goals, then it’s worthless in my view. Rather than debating whether or not digital technology should play a role in education (it can and should), we need to discuss what approaches with digital tools work and which ones don’t. And again, the end goal is key. I believe Sam Wineburg is mostly correct when he asserts, with regards to the history classroom, that:

I don’t think that a history class should be about things such as . . . making cute posters, or about making history “engaging.” It’s about getting students to think rigorously about the evidence. Fun is okay, but I would rather have them hate the class and come out of the class having the skills needed to be good citizens than having them enjoy themselves.

Cheers

I’m Not Worried About Teenagers Taking Selfies at National Parks

"What's the Wi-Fi Password for this area?
“What’s the Wi-Fi Password for this area?

The National Park Service recently began debating the merits of adding free public wi-fi to its various units throughout the United States. At Yellowstone, for example, park officials in 2014 discussed the possibility of adding a $34 million fiber-optic line to the park’s facilities, and Director Jon Jarvis made a pledge to have Wi-Fi up and running in all NPS Visitor Centers by the end of 2016. Advocates of adding wi-fi typically make an argument about achieving “relevance” with young people and so-called millennials, while critics argue that wi-fi will detract from the experience of visiting a national park by adding an element of modern life that is costly and distracting. The discussion has been passionate and at times heated, and good points have been made by all sides. But it’s important that any talk of wireless internet and other digital technology in national parks be rooted in actual evidence about the ways people use such technology. Alison Griswold’s unfortunate essay in Quartz demonstrates how all sides have over-inflated their arguments and made the false assumption that digital technology is primarily a concern for millennial audiences only.

Griswold immediately indicates her position with a ridiculous title for her essay: “Democrats want to ruin America’s national parks with Wi-Fi.” That claim assumes that wi-fi would in fact be detrimental to the parks (that hasn’t been proven), that only Democrats support this initiative, and is about as silly as overgeneralizing that “Republicans want to ruin America’s national parks with privatization and fracking initiatives.” While a recent letter to President Obama in support of national parks with wi-fi was in fact penned by Democratic members of Congress, such a characterization of this discussion in blue and red terms is ridiculous and says a lot about the authors of such partisan hitpieces.

The central focus of the Democrats’ letter to the President asserts that “improved connectivity will help to make our parks accessible and engaging to changing park visitor demographics.” This is a flawed approach for several reasons. We might point out, for one, that while outreach efforts to millennials are important, the largest generational demographic currently patronizing National Parks are Baby Boomers, primarily because they have the financial means and the post-retirement freedom to travel. So Baby Boomers must play an integral role in this conversation because it involves more than just millennials on phones. The letter, however, does just that by assuming that adding wi-fi is necessary insofar as it might attract millennials to National Parks. But research about millennials and cell phones suggests that they are not necessarily the social media-obsessed, glued-to-the-phone caricatures they are often portrayed to be. Studies conducted by Michael Welsh, Sue Bennett, and Eszter Hargittai all confirm that millennials are “no better or worse at using technology that the rest of the population.” Millennials’ skill level and comfort with digital technology varies widely; Hargittai points out that socioeconomic factors such as family income levels, parental education, internet access, gender, and geography all shape the ways millennials first become acquainted with technology. In sum, millennials might feel an impulse to take a selfie at the Grand Canyon, but others may opt to go hiking or take in an interpretive program with a ranger. It’s not guaranteed that millennials’ first impulse at a National Park would include pulling out a phone, or that if they did pull out a phone it would only be used for social media-related reasons.

But there’s more. A lengthy study by Pew Research on U.S. smartphone usage suggests that older generations eagerly use digital technology too. 64 percent of all Americans own a smartphone, including 79 percent of Americans aged 30-49 and 57 percent of Americans aged 50-64. More than 50 percent of Americans aged between 30-49 have done online banking or looked up health information on a smartphone, while more than 40 percent have looked up a government service, searched for a job, or viewed real estate listings. More than half of all Americans aged 30-64 have used GPS on their smartphone. One study argues that “Baby Boomers embrace technology as much as younger users,” while a USAToday report finds that seniors are relying on smartphones, the internet, and other digital technology to communicate with loved ones and obtain healthcare-related needs such as filling prescriptions and finding information about local doctors.

Griswold, as a representative of the anti-Wi-Fi crowd, engages in her own distortions about millennials and digital technology. She suggests that “while improving Wi-Fi coverage in Yellowstone might increase its popularity among young people, it could also deter visitors looking to unplug,” a claim she makes without explaining how or why someone who visits a park without a phone might be deterred from visiting because someone else would want to experience a park with a phone. Perhaps she’s subtly suggesting that there’s a “right way” to visit a National Park and that long-time visitors to National Parks resent that their favorite sites are becoming more popular and being experienced in ways that differ from their own. Finally, she paints her own “grim vision of the future” at National Parks: “Wi-Fi campgrounds, and parks teeming with Snapchatting- and Instagramming-millennials.” Oh, the horror!!! Griswold, of course, is creating a caricature of smartphone usage that narrowly defines who uses smartphones and for what purposes they are using those phones.

The point I’m trying to make is that people of all ages use smartphones, access the internet, and embrace digital technology as a means for communicating with others and obtaining important information. Wi-Fi at National Parks could benefit everyone that visits a park, not just millennials.

Rather than portraying Wi-Fi at National Parks as some sort of narcissistic millennial oasis of selfies, tweets, and snapchats, we should broadly consider the ways Wi-Fi enhances and detracts from visitor safety and enjoyment during their experiences at National Parks. How can digital technology enhance learning experiences at National Parks? How could Wi-Fi make visitors and employees safer? Access to Wi-Fi could allow an injured hiker to more easily access help in case of an emergency or allow relatives at home to contact loved ones at isolated parks. It could possibly help someone who takes a wrong turn in their car get back onto the correct street. More than 700 people have died at Grand Canyon National Park since 1850 and about twelve people a year die at the Canyon today. How many of these deaths could have been potentially avoided had Wi-Fi been available? Could NPS employee Chuck Caha’s 2014 death in the heat of Death Valley been avoided had there been Wi-Fi around?

I don’t have the answers to these questions, nor do I have a strong opinion one way or the other on this topic. But I think a reasoned discussion that revolves around the benefits and pitfalls of Wi-Fi as a means for promoting enhanced safety and enjoyment of National Parks makes a lot more sense than debating whether or not teenagers will be taking more selfies on their phones when visiting parks with Wi-Fi.

Cheers